Big-brand
experience.
Big-brand experience.
We built our careers working on global and national brands, learning that creativity, clarity, and discipline are essential to quality work.
In 2020, when the industry paused, we opened our doors to support small businesses across the U.S. pro bono — an experience that put us side-by-side with business owners, in the trenches, understanding what really matters to driving success.
Today, we bring it all together, acting as an extension of your team, building fully integrated or specialized campaigns within your framework. We combine years of experience, open ears, and AI technology to build and scale brands fast.
LEAN-BRAND AGILITY.
LEAN-BRAND AGILITY.
_edited.png)
.png)
_edited.png){kind=logo}
.png){kind=logo}
.png)
.png){kind=logo}
National & global brands we've worked on.
Our core team
Mauro Borges
Creative Partner
Paul Schmidt
Business Partner
Susan Griak
Creative Director
Our core team.
Mauro Borges
Creative Partner
Paul Schmidt
Business Partner
Susan Griak
Creative Director
Mauro Borges
Creative Partner
Paul Schmidt
Business Partner
Susan Griak
Creative Director
Our core team.
Where it all began
The Art of Good began in 2020 as a pro-bono initiative supporting small businesses during a moment of global uncertainty. What grew into a nationwide network of 400+ volunteers helping more than 50 businesses under real pressure helped us reconsider the way an advertising agency can add value. We saw how complexity slows decisions. How excess dilutes identity. How speed without clarity wastes resources.
copy option
Where it all began
The Art of Good launched in 2020 as a pro-bono initiative supporting small businesses during a moment of global uncertainty, and grew into a nationwide network of 400+ volunteers helping more than 50 businesses under real pressure. The lessons learned were invaluable — we saw how true partnership can solve any problem, how complexity slows decisions, how excess dilutes identity, and how speed without clarity wastes resources. We were humbled every day by the challenges these businesses overcame, and found a deeper purpose for our work.
Big-Brand Experience. Lean-Brand Agility.
We solve tough problems for brands of all sizes quickly, act as an extension of your team, and are always adapting to the changing marketing landscape with humanity, conviction, and fearlessness. We match big-brand experience with start-up agility, leveraging our years of experience across ad categories plus new technologies like AI where it accelerates human capability.
I’m not sure we need this section, I think we can likely integrate it into the text above, as in the revised version. I think some parts work against us, like suggesting we “discovered” that complexity slows decisions. That doesn’t feel accurate, we already understood that from years of experience. Right now it sounds it took us all this time until covid arrived, to figure that out. To me, If anything, the real value of the COVID period was the depth of conversation we had with clients and how closely we understood their businesses, which helped us move faster and with more focus. And that's part of our ART system, but even that may not need to be overexplained. It was an important experience, yes, but adding too much detail makes the story feel forced and slightly out of place. I feel we are trying too hard.
National & Global Brand Experience
Experience shaped by work with brands such as:
Experience shaped by work with brands such as:
Where It Began
The Art of Good began in 2020 as a pro-bono initiative supporting small businesses during a moment of global uncertainty. What grew into a nationwide network of 400+ volunteers helping more than 50 businesses under real pressure reshaped how we saw our industry. helped us reconsider the way an advertising agency can add value. We saw how complexity slows decisions. How excess dilutes identity. How speed without clarity wastes resources.
From that experience, the A.R.T. Framework was born — a disciplined model designed to align identity create clarity before scale.
(this shaped who TAOG is today.....)
Big-brand experience.
Lean-brand agility.
We solve tough problems for brands of all sizes quickly, act as an extension of your team, and are always adapting to the changing marketing landscape with humanity, conviction, and fearlessness.
We match big-brand experience with start-up agility, leveraging our years of experience across ad categories plus new technologies like AI to accelerate human capability.
We built our careers working on global and national brands, learning that clarity, discipline, and speed are essential to quality work. In 2020, when business paused, we supported small businesses across the U.S. pro bono — an experience that reshaped how we operate. Today, we bring it all together, acting as an extension of your team and using AI to build and scale brands with greater focus and efficiency.
Imo, this second V is more grounded, and it isn't trying too hard.
We built our careers working on global and national brands, learning that clarity, discipline, and speed are essential to quality work. In 2020, when business paused, we supported small businesses across the U.S. pro bono — an experience that reshaped how we operate. Today, we bring it all together, acting as an extension of your team, and embracing new technology such as AI to build and scale brands with greater focus and efficiency.
